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Narrative, operating notes, and field-tested GTM thinking for AI and Web3 teams.
What We Got Wrong About Agents This Year
A year of agents in production, an industry arguing with statistics it never checked, and several confident predictions that did not survive. Including some of mine.
AI For Businesses That Already Work
Clinics, dealerships, agencies and restaurants are adopting AI faster than the commentary suggests, and getting less out of it than they expected. The gap is not the technology.
Human In The Loop Is Not A Strategy
Put a human in the loop is the answer every executive gives and almost nobody designs. The measured approval rates say what is actually happening: people click yes.
Quantum Is A Supply Chain Problem
The interesting constraint on quantum computing is not physics any more. It is refrigerators, helium, cabling, fabrication capacity and who controls them. That is why governments are buying equity.
What An AI Workflow Actually Costs
Per-token pricing tells you almost nothing about what a workflow costs to run. The cost lives in tokens you did not plan for: retries, reasoning, context you resend, and agents talking to agents.
Evals Are The New QA
Nobody ships software on vibes, and yet most teams ship AI features on a demo that worked once. Here is what measuring an AI system actually takes, and where the measurement itself lies to you.
The Quantum Clock Is Already Running
You do not need a quantum computer to be affected by one. The migration to post-quantum cryptography is already happening in your browser, and the part your company owns is the part nobody has started.
Are You In The Answer
Buyers stopped reading ten blue links and started reading one answer. If your brand is not inside that answer, you are not in the consideration set, and your analytics will not tell you why.
Your AI Does Not Know Your Company
The model is not the bottleneck. The context is. Most companies ask a general assistant a question only their own systems can answer, and then blame the model for guessing.
What Your Agent Is Allowed To Do
Everyone is asking what their agent can do. Almost nobody has written down what it may do. Capability arrived first, permission is arriving late, and the order matters.
Fuck Web3 Jargon
If your product needs a glossary to sign up, you don’t have a product problem, you have a language problem. This is a field guide to killing crypto-speak, writing for real people, and shipping UX that converts.
My GTM Playbook for Web3
A field-tested, no-fluff go-to-market playbook for Web3 teams. Pragmatic strategy, hybrid funnels, onchain activation, and an operating cadence that turns momentum into defensibility, now with AI SEO/AEO tactics that get you cited by answer engines.